Course curriculum

  • 1

    Welcome to the course!

    • A message from the instructor
  • 2

    01: The Setup

    • Creating A New YouTube Channel

    • YouTube Channel Setup

    • Setting Up Google Analytics

    • Linking Your Google Analytics Account

    • Linking YouTube Channel to Google Ads Account

    • Installing Google Remarketing Pixel

    • Conversion Tracking

    • How To Track Your Funnel

    • Understanding Your Key Metrics
  • 3

    02: YouTube Basics

    • YouTube Upload Optimization System

    • YouTube Upload Checklist

    • YouTube Channel Checklist

    • Video Editing Masterclass

    • Growing Your Organic YouTube Channel With YouTube Ads
  • 4

    03: Targeting

    • Targeting Deep Dive

    • Placement Targeting

    • Keyword Research

    • Negative Keyword List

    • Audiences Deep Dive
  • 5

    04: Crafting Your Ad

    • Understanding Your Ideal Customer

    • Perfect Ad Formula

    • Creating Awesome Thumbnails

    • Where To Find Royalty Free Audio Tracks

    • Where To Find B-Roll For Your Videos

    • Recommended Gear

    • Creating Cartoon Ads
  • 6

    05: Running Ads

    • Campaign Quickstart

    • Discovery Ad Tips

    • Setting Up A Retargeting Campaign

    • Setting Up An Audiences Campaign

    • Bidding Tips

    • Scaling Your Campaigns

    • YouTube Ads For Local Businesses

    • Frequency Capping & Moments

    • Before you go...

    • Campaign Naming & Structure
  • 7

    Bonus

    • Bonus: Resources

    • Bonus: Secret Hack To Make All Your Videos More Dynamic

    • Bonus: Boosting Ad Performance With Captions

    • Bonus: How To Spy On Your Competitors Ads

    • Bonus: Great YouTube Ad Examples

    • Bonus: Additional Services

    • YouTube Ads: Done For You

    • Bonus: Paid Ad Coupons

    • Bonus: Account Audit

    • Banner Ads

    • Final Thoughts

    • Bonus: CTA For Your Ads

    • Bonus: How To Run Gmail Ads

    • Become an Affiliate

    • Bonus: Free Channel Audit ($197 Value)